In September 2024, ETRO unveiled a breathtaking runway show at The Mall in Milan, with lighting design by our studio that accentuated both the models and the show’s evocative set pieces. Against a minimalist, elongated catwalk, towering sculptures of agave flowers—crafted in silver, bronze, and gold stood over three meters tall, creating a powerful visual statement. These agaves, chosen by creative director Marco De Vincenzo, symbolized the ephemeral beauty of fashion, blooming briefly before fading, a metaphor for the life cycle of the plant and ETRO’s Mediterranean roots.

The lighting system highlighted the agave sculptures and enhanced the movement of the models, whose flamenco-inspired silhouettes and intricate lace details seemed to flow. 

The show’s atmosphere was enriched by the live performance of musician Daniela Pes, who blended electronic soundscapes with ancient Gallurese melodies, infusing the presentation with a multisensory, deeply rooted Mediterranean ambiance.