Amidst the whirlwind of creativity and couture that defines Milan Fashion Week, our studio had the distinct pleasure of illuminating ETRO's groundbreaking show, in collaboration with Random Productions. This event was a narrative, a Homeric voyage that brought the ancient to the avant-garde, set against the contemporary backdrop of The MALL.

This season, ETRO embarked on an odyssey, navigating the realms of mythology and modernity. The runway was transformed into a theatrical spectacle, featuring giant Greek masks that served as both core and chorus to the collection. These masks, emblematic of Greek theatre, were intricately woven into the show's fabric—majestic in their runway presence and delicately reimagined as jewelry pieces.

Our task was to envelope The MALL in a lighting design that mirrored the thematic depth and dramatic intensity of ETRO's collection. Inspired by the grandeur of Greek theatre, we sought to create a play of light that would accentuate the masks' imposing features, casting them as the silent narrators of the show. The challenge was to balance the illumination to complement the masks' varying scales, ensuring that their symbolic significance was captured from every vantage point.

Just as the Designer seeks to balance his creative vision with ETRO's legacy, we aimed to illuminate the collection in a manner that honoured the brand's heritage while embracing the thematic boldness of the show. The "Act" collection, with its emphasis on interpretation and storytelling, was an invitation to perceive fashion as a multifaceted dialogue between the past and present.

The ETRO show at The MALL was not just a presentation of clothing; it was an immersive narrative, a testament to the enduring allure of mythology.