(PICTURES BY SARA FINEZZO @ MOODART)

In the heart of Milan, the fashion capital of the world, a spectacular vision came to life. ETRO, a name synonymous with refined fashion and bold innovation, unveiled its Spring Summer 2024 Women's collection. And in this grand display, Blearred Milano, design studio, contacted by Random Production , made sure sure every piece, every texture, and every hue shone in its best light.

The brand's description encapsulates the theme of the collection beautifully:

"A place that is not there, that doesn’t exist. A place made possible by the imagination in which, for example, columns that recall the remains of a temple emerge not in the middle of the forest but in the heart of the city where vestiges of a curious civilization has suddenly resurfaced. Nowhere is the elsewhere that becomes tangible and with it, the overthrow of every rule, of every rational thought, of every logical consequentiality. Nowhere is a metaphor for fashion; a land in which everything is allowed because the combinations of elements are virtually endless."

To complement this theme, Blearred Milano, designed a lighting concept that accentuated the details of the evocative columns. These columns, reminiscent of ancient temple ruins, weren't just placed in any setting, but in the urban epicenter – merging the past with the present, the forest with the city, the tangible with the ethereal. The attention to detail was profound. As the heart of the collection, the columns required meticulous illumination.

For those who attended the show, the experience was immersive. In this landmark collaboration between Random Production and Blearred Milano, one thing became clear: when fashion meets artful lighting, the result is a visual symphony that remains etched in memory.