The world of fashion is not just about apparel, it's a canvas where historical narratives and contemporary culture collide, often creating a visual lexicon that speaks louder than words. In a recent spectacle that married fashion with symbolism, Blearred Milano contacted by Random Productions to cast a transcendent glow on ETRO's new runway show.

ETRO's inspiration for the show stems from a fortuitous discovery, as detailed by the brand:

"While visiting his hometown, MarcoDeVincenzo stumbled all of a sudden onto a copy of Cesare Ripa's 'Iconology': a 16th-century repertoire filled with allegorical images depicting virtues, qualities, and vices. The encounter triggered a detour among esoteric arcana and amusing representations full of hidden meanings. A detour that originated in the past but swiftly led to the present moment. What are memes, GIFs, and even TikTok’s if not ways to allow images to say something else, or just simply communicating thoughts in non-verbal ways? And isn't the act itself of putting together an outfit, also, an allegorical deed that charges image-making with communicative powers?"

In the heart of this creative maelstrom, Blearred Milano was tasked with creating an installation that not only enhanced the environment but also resonated with the profound narrative woven into ETRO's collection.

The sun, a universal symbol of life, enlightenment, and power, was reimagined by Blearred Milano as a dual entity, casting its luminous presence over the runway. Suspended in mid-air, the installation served as a metaphysical divide in the room, echoing the dual nature of ETRO's concept—the past and the present, allegory and reality, shadow and light.

This celestial body's warm glow was meticulously engineered to bathe the runway in a light that felt both ancient and modern. As models weaved around this central star, their garments came to life against its backdrop, with each thread and texture illuminated to showcase the exquisite craftsmanship of ETRO's designs.